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MEDIA CONSTRUCTS

 

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    production + post

    Client: Organic Valley

    Creative Agency: Humanaut

    Creative Director: David Littlejohn

    Production Agency: Media Constructs
    Producer / DOP : Joe Maggiolo
    Producer / Editor: Josh Camerote
     

    Humanaut reached out to Media Constructs to create and execute a 24/7 live stream of famed food sculptors Jim Victor and Marie Pelton sculpting 5 butter busts that the public could vote on. Coinciding with the "War on Butter campaign" Organic Valleys livestream created a meditative archive of this process engaging viewers and butter enthusiasts across America. We also created a mini documentary on the sculptors themselves.

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