MEDIA CONSTRUCTS

Client: Organic Valley

Creative Agency: Humanaut

Creative Director: David Littlejohn

Production Agency: Media Constructs

Producer / DOP : Joe Maggiolo

Producer / Editor: Josh Camerote

Humanaut reached out to Media Constructs to create and execute a 24/7 live stream of famed food sculptors Jim Victor and Marie Pelton sculpting 5 butter busts that the public could vote on. Coinciding with the "War on Butter campaign" Organic Valleys livestream created a meditative archive of this process engaging viewers and butter enthusiasts across America. We also created a mini documentary on the sculptors themselves.